Acceptable Use Policy

• List, purchase and manage legitimate products and ingredients used within the health, wellness and nutrition supply chain.
• Transact B2B orders, manage fulfilment and logistics, and exchange necessary documentation (e.g., COAs, delivery notes, invoices).
• Communicate with counterparties about quotations, specifications, orders, delivery and quality matters.
• Build reasonable internal tools and integrations using our APIs for forecasting, inventory, finance and compliance workflows.
• Export and analyse your own data from the platform for lawful business purposes.

• Comply with applicable law (including product safety, labelling, advertising and consumer protection laws relevant to B2B marketing where applicable).
• Provide accurate information in listings, offers, specifications and documentation; promptly correct any error.
• Use truthful, supportable claims about ingredients and products; avoid misleading statements or unsupported medical claims.
• Respect intellectual property — no unauthorised use of third-party trade marks, logos, content or confidential information.
• Handle personal data properly, only as necessary for the transaction and in line with applicable data protection laws and our privacy notices.

• Break the law or help someone else to do so, in any jurisdiction relevant to the transaction.
• List or sell goods that are illegal to sell to the intended buyer or in the delivery destination, or that require licences you do not hold.
• Misrepresent goods (including origin, composition, specification, shelf life, or certification) or falsify documentation.
• Bypass platform processes for in-flight orders (e.g., taking off-platform payment or instructing buyers to pay different parties without authorisation).
• Engage in fraud or deception, including chargeback abuse, impersonation, or fictitious orders.
• Disrupt or degrade the Services — introduce malware, probe or scan systems without permission, interfere with security, or attempt to access data you are not entitled to.
• Spam or abuse communications features (bulk unsolicited messages, harassment or threatening behaviour).

• Be accurate, not misleading, and match the physical goods supplied.
• Include all mandatory information for the destination market where required (e.g., allergens, storage conditions, batch/lot details when applicable).
• Not include unlawful or discriminatory content.
• Respect third-party rights and any confidentiality obligations.

• Ship using appropriate packaging, temperature controls and hygiene for the product.
• Maintain traceability (batch/lot records) and provide documentation on request.
• Cooperate promptly with quality investigations, withdrawals or recalls initiated by Alethium or competent authorities.

• Keep within any published or communicated rate limits; do not unduly burden the Services.
• Use authenticated requests and keep credentials secure.
• Do not scrape or harvest data you are not authorised to access; only process data necessary for your transaction or legitimate business purpose.

• Follow the payment instructions issued by Alethium or its Finance Parties. Do not divert payments or induce others to do so.
• Do not take steps to dilute or delay payment of invoices (e.g., issuing unapproved credits or side-agreements for platform orders).

• We may contact you to remedy a breach within a reasonable timeframe.
• For serious or repeated breaches, we may suspend listings, withhold payouts, cancel orders, or terminate access where necessary to protect users, comply with law, or meet Finance Party requirements.
• We may remove or edit content that violates this AUP.
• You can appeal a decision by contacting support with relevant evidence.

We may also report suspected unlawful activity to competent authorities where required by law.