Alethium is the platform that gives wellness brands, retailers, and suppliers the confidence to transact, grow, and scale together. We're building the trust layer the industry has always needed.
The wellness and supplements industry is built on relationships — between brands, retailers, and suppliers who depend on each other to move quickly and grow together. But the infrastructure underneath those relationships has never kept up.
Payment delays, supplier disputes, and cash-flow friction cost businesses growth they've already earned. Traditional financial services either don't understand the sector or aren't set up to serve it. We saw that firsthand and set out to change it.
Alethium was founded in 2022 with a clear conviction: that B2B wellness trade was being held back not by a lack of ambition, but by a lack of the right tools.
We started with the problem that matters most to every growing brand — the gap between paying your suppliers and getting paid by your customers. From there, we've been steadily building a platform that makes every transaction in the wellness supply chain faster, safer, and more transparent.
We believe that when trust is embedded into every transaction, businesses move faster, deals close more easily, and the whole supply chain gets stronger. That belief shapes everything we build.
Revolving credit facilities that let buyers finance inventory and pay vendors upfront. Sellers get paid immediately. Buyers repay on terms that match their cash-flow cycle.
LiveVerified profiles, escrow protection, and dispute resolution that give both sides of every transaction confidence that the deal will be honoured as agreed.
LiveFast, transparent payment infrastructure designed for the realities of B2B wellness trade — including cross-border settlement and automated invoicing.
LiveWe don't ask businesses to just trust each other — we build the protection in. Escrow, verified profiles, and impartial dispute resolution mean every transaction is backed by something real.
Cash-flow delays cost businesses growth they've already earned. We're focused on making approvals faster, payments instant, and decisions simpler — so our customers can move at their own pace.
No hidden fees. No small-print surprises. Flat pricing. Plain English terms. We believe transparency is a competitive advantage — for us and for our customers.
Background in investment banking and credit markets across JP Morgan, BlueCrest Capital, and Credit Suisse. Trained accountant with a deep understanding of trade finance, marketplace infrastructure, and the capital challenges facing growing wellness brands. Built Alethium to solve the problems he saw firsthand in B2B wellness trade.
Started her career in finance at JP Morgan in London before spending over a decade leading product management teams at Amazon. Brings deep experience in building scalable platforms and customer-centric products to Alethium's product strategy and operations.
Whether you're a brand, retailer, or supplier — there's a place for you on Alethium.