Scaling from DTC to Retail: The Cash Flow Challenge Every Wellness Brand Faces
Moving from direct-to-consumer into retail channels is transformative — but it puts enormous pressure on cash flow. Here's how successful brands manage the transition.
Expert perspectives on the market forces, retail dynamics, and supply chain challenges that every growing wellness brand needs to understand.
Moving from direct-to-consumer into retail channels is transformative — but it puts enormous pressure on cash flow. Here's how successful brands manage the transition.
Securing a listing is just the beginning. We break down what major retailers actually look for — and the financial disciplines that keep brands on shelf long-term.
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