This Privacy Policy describes how Alethium Limited ("we," "us," or "our") collects, uses, discloses, and protects the personal information of users ("you" or "your") who visit or interact with our marketing website (the "Website") in compliance with the applicable data protection laws of the United Kingdom, including the General Data Protection Regulation (GDPR).
By using our Website, you acknowledge that you have read and understood this Privacy Policy, and you consent to the collection, use, and disclosure of your personal information as described herein.
SECTION 1
Information we collect
1.1
Personal Information. We may collect personal information such as your name, email address, postal address, phone number, and any other information you provide to us voluntarily when you fill out contact forms, subscribe to our newsletters, or request information.
1.2
Usage Information. When you visit our Website, we may automatically collect certain information about your device, browsing actions, and patterns. This may include your IP address, browser type, operating system, referring URLs, page views, and the dates and times of your visits.
SECTION 2
Use of information
2.1
We will use the personal information we collect from you for the following purposes:
- To provide you with the information, products, or services you request from us.
- To send you newsletters, marketing communications, or promotional materials, subject to your consent where required by law.
- To analyse and improve the effectiveness of our Website, marketing campaigns, and user experience.
- To respond to your inquiries, comments, or questions.
- To comply with our legal obligations and enforce our rights.
2.2
We may aggregate and anonymise your personal information for statistical or research purposes. Aggregated data will not identify you personally.
SECTION 3
Legal basis for processing
3.1
We will only process your personal information when we have a legal basis to do so. The legal bases for processing may include:
- Your consent, where applicable and when required by law.
- The necessity of processing for the performance of a contract with you.
- Compliance with a legal obligation to which we are subject.
- Legitimate interests pursued by us or a third party, except where overridden by your interests or fundamental rights and freedoms.
SECTION 4
Disclosure of information
4.1
We may share your personal information with trusted third parties, including:
- Service providers who assist us in operating our Website or providing our services, such as hosting providers, email service providers, and analytics providers.
- Business partners, affiliates, or contractors involved in delivering our products or services to you.
4.2
We may also disclose your personal information if required by law or in response to valid legal requests from public authorities.
SECTION 5
Data retention
5.1
We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements.
5.2
Where there is no legitimate need or legal obligation to retain your information, we will delete or anonymise it.
SECTION 6
Data security
6.1
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
SECTION 7
Your rights
7.1
You have certain rights regarding your personal information under applicable data protection laws, including:
- The right to access, correct, or update your personal information.
- The right to object to the processing of your personal information.
- The right to request the erasure of your personal information.
- The right to withdraw your consent, where applicable.
- The right to request the restriction of processing of your personal information.
- The right to data portability.
7.2
To exercise your rights, please contact us using the information provided in Section 9 below.
SECTION 8
Changes to this Privacy Policy
8.1
We reserve the right to update this Privacy Policy from time to time. We will notify you of any material changes by posting the revised policy on our Website. We encourage you to review this Privacy Policy periodically for any updates.
SECTION 9
Contact us
9.1
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Data Protection team at: dataprotection@alethium.io
End of Privacy Policy
By using our Website, you acknowledge that you have read and understood this Privacy Policy, and you consent to the collection, use, and disclosure of your personal information as described herein. For information on how we use cookies specifically, please see our Cookie Policy.