When strong consumer demand outpaced available working capital, Alethium's embedded financing removed the friction and turned a constrained supply chain into a scalable growth engine.
Vision Meditech is a leading developer and manufacturer of innovative transdermal and topical health products. Partnering with wellness brands, consumer goods companies, and retailers, the company formulates and produces science-backed solutions that deliver vitamins, supplements, and medicines through the skin.
One of its customers, Barriere, is a growth-stage consumer brand known for premium topical supplements. Both companies share a commitment to high-quality, science-backed products — and both faced a common obstacle: limited access to fair, flexible financing.
In the wellness supply chain, large retailers often impose 60-day payment terms or longer, leaving emerging brands to bridge the cash gap between paying suppliers and receiving payment. For Barriere, strong consumer demand only amplified working capital pressures and exposed friction across the supply chain.
Barriere wanted to increase order volumes but lacked the working capital. As a manufacturer, Vision Meditech wasn't positioned to offer upfront capital or trade credit.
Capital constraints forced smaller, more frequent orders — reducing operational efficiency and preventing Barriere from qualifying for volume-based pricing.
To bridge the gap, Barriere stretched its own liquidity — delaying growth investments, increasing cash flow risk, and making long-term planning difficult.
Vision Meditech sometimes had to begin production before payment was confirmed, absorbing risk and operating without the assurance of timely payment.
Unpredictable order volumes prevented Vision Meditech from batching production efficiently, resulting in higher per-unit costs and under-utilised capacity.
To eliminate financing friction and support customer growth, Vision Meditech partnered with Alethium to offer flexible payment terms at the point of purchase.
This allowed Barriere to unlock working capital and place larger, more strategic orders — without upfront payment. Alethium handled credit assessment, compliance, and collections, removing risk and overhead from Vision Meditech's operations entirely.
Barriere could finance purchases on 30-, 60-, or 90-day terms, improving cash flow and operational flexibility.
Vision Meditech received payment the next day, ensuring predictable cash flow and eliminating credit exposure.
Alethium managed the full credit lifecycle — assessment, compliance, and collections — so neither party had to.
Being able to offer financing to our buyers without taking on risk has been invaluable. We get paid immediately, our customers get flexibility, and everyone wins.
Jon Bowtell · CEO, Vision Meditech
Fulfilled a larger order than originally planned and received payment the next day
Predictable cash flow with reduced credit exposure — no more informal lending
Improved production planning and reduced per-unit costs with better order visibility
Freed-up capital redirected to R&D, new product development, and customer support
Secured the inventory volumes required by retail partners without locking up cash
Scaled production and met demand with flexible financing terms
Unlocked volume discounts and placed larger, more strategic orders
Positioned to grow faster, launch new products, and win repeat business
Before, we had to limit our orders because we couldn't get credit from traditional lenders. With the new financing option, we can plan ahead, launch new products faster, and keep up with demand.
Alexa Adams · CEO, Barriere
This isn't a one-off success — it's proof of what's possible when financing is embedded directly into the transaction flow. Faster payments, bigger orders, and stronger partnerships across the supply chain.
In a market where traditional credit is often out of reach, embedded financing becomes a catalyst for growth. It transforms fragmented workflows into scalable, high-volume transactions across the wellness ecosystem — setting a new standard for how the supply chain operates and grows.
Financing isn't a back-office function anymore. It's the engine that powers marketplace growth. By enabling flexibility and predictability in every transaction, Alethium is laying the financial infrastructure for a modern, connected marketplace that supports buyers and sellers ready for their next stage of growth.
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