Privacy & Cookies

Cookie Policy

How we use cookies and similar tracking technologies on our website — in compliance with UK PECR and GDPR.

Last updated: September 17, 2026

Alethium Ltd — Company No. 14540941

Applies to: UK Website (PECR & GDPR)

This Cookie Policy explains how Alethium Limited ("we," "us," or "our") uses cookies and similar tracking technologies on our marketing website (the "Website") in compliance with the applicable data protection laws of the United Kingdom, including the Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulation (GDPR).

By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy. Optional cookies are only used with your consent, as described in Section 4.

SECTION 1

What are cookies?

1.1

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide website owners with information about how visitors interact with their websites.

SECTION 2

Types of cookies we use

2.1

We use the following types of cookies on our Website:

2.2

The specific cookies currently used on our Website are:

Cookie	Set by	Purpose	Category	Duration
alethium_cookie_consent	Alethium (first-party)	Remembers whether you accepted or rejected optional cookies, so we do not ask you on every page.	Strictly necessary	1 year
region	Alethium (first-party)	Remembers which regional version of our Website (US or UK) to show you. It is set when you choose a region, or on your first visit from your browser’s language setting or, failing that, the country of your IP address. The IP address is used only for that lookup and is not stored.	Strictly necessary	1 year
_ga, _ga_*	Google Analytics	Distinguishes visitors and sessions so we can measure how our Website is used.	Analytics — only with your consent	2 years
_al_utk	Alethium (first-party)	Our own visitor analytics: records the pages you view, the referring site and any campaign tags. If you click a link in one of our emails, your visits may be associated with your contact record.	Analytics — only with your consent	6 months
_cioanonid, _cioid	Customer.io	Recognizes your browser so that newsletter signups and the messages we send you can be associated with your visits to our Website.	Marketing — only with your consent, or when you subscribe to our newsletter	1 year

SECTION 3

Third-party cookies

3.1

We may allow third-party service providers to place cookies on our Website to analyze user behavior, provide advertising services, and enhance user experience. These third parties have their own privacy policies and may use their cookies in accordance with their own policies. The third-party providers that currently set cookies on our Website are Google (Google Analytics) and Customer.io.

SECTION 4

Cookie consent and control

4.1

When you first visit our Website, a cookie banner asks whether you accept or reject optional cookies. Analytics and marketing cookies are only set if you choose "Accept cookies." If you choose "Reject," only strictly necessary cookies are used. There is one exception: if you subscribe to our newsletter, the Customer.io cookies described in Section 2 are set so that we can process your subscription.

4.2

You can change your choice at any time by deleting the alethium_cookie_consent cookie in your browser settings. The cookie banner will then be shown again on your next visit.

4.3

Most web browsers are set to accept cookies by default. You can usually modify your browser settings to block or alert you when cookies are being placed. However, please note that blocking or deleting cookies may affect the functionality and performance of our Website.

4.4

For more information on how to control cookies, please visit the "Help" or "Settings" section of your browser.

SECTION 5

Data retention

5.1

We retain the information collected through cookies for the period necessary to fulfill the purposes outlined in this Cookie Policy unless a longer retention period is required or permitted by law.

SECTION 6

Changes to this Cookie Policy

6.1

We reserve the right to update this Cookie Policy from time to time. We will notify you of any material changes by posting the revised policy on our Website. We encourage you to review this Cookie Policy periodically for any updates.

SECTION 7

Contact us

7.1

If you have any questions, concerns, or requests regarding this Cookie Policy or our cookie practices, please contact our Data Protection team at: dataprotection@alethium.io

End of Cookie Policy

By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy. Optional cookies are only used with your consent, as described in Section 4. For broader information on how we handle your personal data, please see our Privacy Policy.