Wellness customers take our products not for fun, but because they believe it will improve their lives. That’s why the open secret of low quality and dangerous supplements is so dangerous. More and more consumers are starting to dig deeper and to discover this for themselves, which is why we’re witnessing thew success of brands who focus on quality. 

But how actually do consumers or indeed supply chain participants assess quality? It’s nowhere near as easy as it should be. By using modern supply chain technologies well established in other domains, Alethium makes it quick and easy to establish trust in products and counterparties. How do we do this?

🔍 Transparency in Products
Ideally, every product traded along the supply chain should come with a Certificate of Analysis (CoA)—a lab test result. Unfortunately, that’s not always the case. It’s often hard to get one, and even worse, counterfeit CoAs are common. 

Alethium changes that by making it easy to attach CoAs (and other documents) directly to products. Buyers can access or even filter for products with verified third-party CoAs, which is the highest standard. No more wasted time chasing documents, and suppliers are rewarded for getting proper testing done.

🤝 Trust in Counterparties
Trading with new partners can feel risky. How do you know if they’ll deliver? Alethium validates key information about companies when they set up on the platform giving users confidence in their trading partners. And with access to independent dispute resolution, you can rest easy knowing that bad actors are quickly removed from the platform. Our duty of care extends beyond any single transaction.

🛡️ Safety in Payment
When it comes to payments, safety is non-negotiable. Alethium uses an escrow service that holds funds securely until the buyer confirms delivery and product quality. This ensures both sides are protected - sellers can trust that the money is guaranteed, and buyers have peace of mind knowing they’re safeguarded against any issues.

With escrow services regulated by the UK’s FCA and the Central Bank of Ireland, you also have the assurance of regulatory protection in the unlikely event of a dispute. It’s a bulletproof layer of security that provides total confidence in every transaction.

✨ Innovation Meets Simplicity
Alethium also automates invoicing, not only avoiding delay but also ensuring that finance teams have everything they need to keep the flow smooth and fast but also EU VAT compliance taken care of. 

Through these innovations, we’re bringing B2B up to date with the consumer experience: consumers know they can access a wide range of choice in complete safety; we’re bringing that experience to B2B wellness.